Student Consulting Projects
These consulting projects were developed for real luxury and lifestyle brands as part of my MSc in Luxury Management & Innovation. While conceptual in nature, each project blends strategic insight, brand storytelling, and customer experience design, demonstrating student-driven innovation for real-world brand challenges.
Client Case Studies
Skills
Luxury Brand Marketing
Crafting aspirational brand experiences that resonate with high-end consumers across touchpoints
Brand Management
Building and maintaining strong brand identities that drive loyalty and market differentiation
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Creative Strategy Development
Designing innovative, story-driven strategies to elevate brand presence and emotional impact
Digital Storytelling
Blending narrative techniques with digital tools to create engaging and immersive brand content​​​​
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Customer Experience Design
Shaping seamless and personalized journeys that meet the expectations of luxury clientele
Innovation Management
Driving new value through trend analysis, creative ideation, and future-focused business solutions