Andrea Garza Gonzalez
Luxury Communication & Digital Marketing Assistant
Phone:
+33 06 52 78 25 55
Email:
📍Paris, France
Work Experience
Voodoo
June 2023 - August 2024
📍 Paris, France
Job Positions
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Influencer Content Associate
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Influencer Marketing Assistant
Monterrey International
Film Festival
May 2019 - October 2022
📍 Monterrey, Mexico
Job Positions
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General Coordinator
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Strategic Alliances Coordinator
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Accreditations Coordination
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Production Assistant
702 Studios
August 2022 -September 2022
📍 Monterrey, Mexico
Job Position
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Production Assistant
As an Influencer Content Associate within the Growth team, I contributed to high-impact influencer strategies by integrating UGC into performance-driven ads and analyzing social media metrics to optimize campaign reach and engagement. I managed and maintained creator databases, benchmarked influencers, gamers, and content creators, and provided valuable insights to support future partnerships. I also played a key role in developing creative briefs for initiatives like TikTok AIGC and supported campaigns including the TikTok Creative Challenge (TTCC), contributing to the company’s innovative and data-driven marketing efforts.
Over several editions of the Monterrey International Film Festival, I held evolving roles where I managed strategic alliances, coordinated large-scale event logistics, and supported project management from pre-production to on-site execution. My responsibilities included handling accreditation processes, providing VIP customer service, and ensuring a seamless experience for attendees and partners. I actively contributed to budgeting, audience engagement via social media, and point-of-sale operations. I also oversaw red carpet and cocktail productions for films such as Como Novio de Pueblo (Warner-Universal México) and Benedetta (Tulip Pictures). Additionally, I supported corporate presentations, scheduling, archiving, and production workflows to help deliver a polished and professional festival experience.
Head Producer in Arzyz Advertisement. Through strategic planning and project management, ensuring the execution of the project. My role extended to Art Direction for the Tigres UANL teaser ad in collaboration for “The Batman”, where I brought creativity & vision to the project. Through these experiences, I demonstrated my ability to deliver high-quality productions while adapting to different creative demands and client needs.
Education
September 2024 - June 2025
September 2022 - May 2024
August 2014 - December 2018
MSc Luxury Management & Innovation
Burgundy School of Business (ESC Dijon)
📍 Dijon, France
Master in Management - Master Grande École
Burgundy School of Business (ESC Dijon)
📍 Dijon, France
Bachelor of Arts Digital Cinematographic Production
Universidad de Monterrey
📍 Monterrey, Mexico