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My Thesis

Exploring how fashion-focused films and series shape luxury brand awareness through cinematic storytelling.

How does fashion-centric films and TV series influence luxury brand awareness and consumer behavior in the digital age through cinematic storytelling?

I’m currently researching how luxury brands are portrayed in popular media, from iconic fashion films to trend-setting streaming series, and how these representations impact brand perception, desirability, and consumer behavior. This thesis brings together storytelling techniques, audience psychology, and luxury marketing to better understand the connection between screen and style.

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Here are a few of the key questions I’m investigating:

  • How do narrative and visual elements in film and TV influence how audiences perceive luxury brands?

  • What emotional or aspirational responses do these portrayals trigger in Gen Z and Millennial viewers?

  • Can cinematic exposure lead to measurable changes in luxury brand awareness or buying intent?​

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I’m currently in the research phase and gathering survey responses, your participation would mean a lot!

👇 Take the survey below
📄 Thesis paper coming soon, available to download here

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